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SWOT Analysis

Updated: Feb 20, 2020

Many of us must have heard or learnt about it during engineering college days. This was one of the topics that has been taught to us during Software Engineering classes and Personality Development classes. But unfortunately, we forget about such basic important things and mostly we don’t implement everything in our real life whatever we have been taught during our college days.

SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

SWOT analysis is a technique used to help a person or project or an organization to make strategic planning by identifying and analyzing their strengths, weaknesses, opportunities and threats.

In this article we will try to understand about the PERSONAL SWOT analysis, which will help us as a person to understand ourselves in a better way.

For conducting this evaluation,

  • We need to make either 2x2 grid or 4 columns or we can just simply write it as points, it’s up to us how we want to portrait it in our mind.

  • Then we need to write 4 headings in each section as Strengths, Weaknesses, Opportunities and Threats.

  • Once our template is ready, we need to start asking ourselves few questions, and the answers to those questions will be the points written in these 4 sections. We can also think about some examples of the situations to support our analysis in more elaborative way.

STRENGTHS (internal, positive factors):

The strengths describe the positive attributes, tangible and intangible, internal to us which are within our control. We need to think from our perspective that what all qualities we have that make us better and unique from others. Few example questions are listed below:

  • What professional skills do I have?

  • What am I good at?

  • What services can I offer but others can't?

  • What favorable personalities do I have?

  • What resources do I possess?

WEAKNESSES (internal, negative factors):

The weaknesses describe the negative attributes, internal to us. We need to think about our own qualities or habits which are stopping us to excel and making some negative impact on us. The area where we lack and where we need to improve ourselves. Few example questions are listed below:

  • What am I bad at?

  • What should I hone and practice?

  • What am I afraid of?

  • What is my wrong mindset?

OPPORTUNITIES (external, positive factors):

The opportunities describe the positive external conditions that you do not control but of which you can plan to take advantage. Those are openings or chances that are available for us to pursue, to optimize our performances. Few example questions are listed below:

  • What training programs are available?

  • Can I receive a better education?

  • What can my employer offer to improve myself?

  • Who can support and help me?

  • What are the beneficial policies?

THREATS (external, negative factors):

The threats describe the external, negative attributes, that could have implications for our effectiveness. These are the obstacles or issues that could have an impact on our ability to perform effectively. Threats are external challenges in life that will stand in our way of success and be considered as Threat to our development goals. Few example questions are listed below:

  • What obstacles are in my way to success?

  • Who are my competitors?

  • What are the new technologies that I don't master?

Note: It’s a fact that when we pen-down something, it becomes more easier to understand and analyse things. We can view it clearly what is in our mind and then evaluate the same.

So, we should never try to do SWOT analysis without writing it somewhere as it will not provide us proper outcome.

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